Services

Our Services

“If your website isn’t on Page One of Google, it’s not a website. It’s a brochure. In a closet.”

A truly optimized website has many working parts. It is imperative that each part be working smoothly in order for the website to rank highly. At Anchor, we’ve gathered a strong team of industry professionals that handle only a small number of clients at a time to ensure quality work is given to each project. We keep our clients fully involved in the optimization process by sending detailed monthly reports.

How can I generate strong leads?

There are many different methods of generating leads. For every industry, there are thousands of searches each month for specific business services. Anchor Media has developed a proven strategy to catch these leads and funnel them directly to you. When these funnels are set up correctly, your business will receive a high volume of phone calls and emails each day directly from these searches. It is imperative that your business is prepared for the increase in phone calls and emails prior to setting up this lead generation method

TYPES OF LEAD GENERATION

  1. Word of Mouth: More new business means more happy customers, and happy customers will spread the word. By gaining more first time clients with the help of our online services they will in turn spread the word of your great work.
  2. Social Media Advertising:  We leverage Facebook advertising to generate leads in high volume. Facebook advertising is great for marketing directly to the demographics that your business serves.
  3. Pay-Per-Click Advertising: Using Google Adwords, Bing ads, and Yahoo to capture leads.
  4. Organic Results: Being #1 on Google’s first page and #1 on Google local is a proven and powerful way to generate leads to your website.
  5. Search Engine Optimization: By having assertive anchor content with strong keywords, you can increase your ranking permanently.
  6. Referral Incentives: These include coupons, discounts and bonuses for any business that is referred to you through another website.
  7. Buy Leads: If you purchase leads from Homeadvisor and Thumbtack there are multiple companies bidding on one job. There is a very small chance that you will get that client, so we do not recommend using this strategy.

At Anchor Media, we create detailed lead-gen strategies specific to your business model and growth goals. We will work with you to create an investment plan that allows your business to thrive.

How does pay per click advertising work?

Pay per click is an advertising model in which the advertiser pays a publisher (Google, Bing, etc.) when an ad is clicked. The price is determined by the popularity of the keywords you want your advertisement to appear under.

Anchor Media will create a well-designed marketing system to attract customers to click on your phone number, website, advertisement, and social media icons. You can pay per click for phone calls, or per click on your website.

Pay per click is an effective method of quickly generating leads. We use this method strategically in order to maximize your investment and make sure you are attracting quality leads that will turn into paying customers.

“What is an SEO citation, and how is it done properly?
Citations are a critical component of website optimization and account for up to 25% of ranking factors. A local citation is any mention of your business on the web that includes the business name, address, and phone number, as well as a link to the website. Not all citations are equal, with some having more value than others.

We take the time to identify the best websites for your citations. These can include business listing sites, blogs, or online newspapers. It is important not only to have as many citations as possible, but for them to be done correctly. This can be time-consuming, but our detailed process will complete your citations efficiently and effectively to make your business rank quickly.

You can trust Anchor Media to create strong citations that will increase your ranking and drive more traffic to your website.

Does your website truly represent the quality of your service?
We understand the effort that goes into building a business from the ground up. Don’t let a poor online presence deter potential customers from giving you their business. We’ll help you translate what you do in the physical world into an impressive website that tells your customers everything they need to know.

Our team of web developers work with each client to create a visually stunning and user-friendly website, while our content writers craft a compelling message that will capture every visitor. We’ll create as much content as your website needs to get it ranking and working for you while you sleep.

Is your website mobile friendly?
About 95% of online searches are made using a mobile phone, and this number is growing daily. If your website is not optimized for mobile viewing, potential customers will be unable to navigate through your website and are likely to find a competitor whose website is mobile friendly.

At Anchor Media, we examine your website structure, page speed, and visual design to make sure that you don’t lose out on a single customer. We’ll also make sure that customers are staying on your website for longer periods of time so your bounce rate stays low.

We take the time to create a responsive web design that will catch potential customers and convince them to call you first.